Jordan Meinster, founder and CEO of PickUp USA Fitness
Jordan Meinster, founder and CEO of PickUp USA Fitness, has revolutionized the way basketball is played recreationally. Applying his unique “SERR” leadership model Strategy, Engineer, Recruit, Resources he elevated casual pickup games into an organized, officiated experience.
What began in 2011 with a single gym in Irwindale has expanded into a nationwide franchise system offering refereed games, youth development leagues, and modern fitness amenities.
Driven by community focus, operational clarity, and tech-enabled efficiency, Meinster created what he calls a better way to play. His leadership transformed a simple idea organizing pickup basketball into a thriving franchise that balances passion for the game with sustainable business growth.
Jordan Meinster, founder and CEO of PickUp USA Fitness
Jordan Meinster, founder and CEO of PickUp USA Fitness, has revolutionized the way basketball is played recreationally. Applying his unique “SERR” leadership model Strategy, Engineer, Recruit, Resources he elevated casual pickup games into an organized, officiated experience.
What began in 2011 with a single gym in Irwindale has expanded into a nationwide franchise system offering refereed games, youth development leagues, and modern fitness amenities.
Driven by community focus, operational clarity, and tech-enabled efficiency, Meinster created what he calls a better way to play. His leadership transformed a simple idea organizing pickup basketball into a thriving franchise that balances passion for the game with sustainable business growth.