Kae Capital Leads $2 Million Round in SuperLiving to Scale AI-Powered Preventive Lifestyle Coaching in India

The healthtech startup SuperLiving, which is located in Bengaluru, has successfully secured a funding amount of $2 million in a round that was primarily led by Kae Capital, and where All In Capital and other angel investors also participated. With this funding, SuperLiving is taking the next step towards the development of a preventive lifestyle platform that aims at the daily health habits aspect rather than treating the illness afterwards.

The company was founded in 2025 by two entrepreneurs, Manavdeep Singh Grover and Gurjot Kaur. It claims to be an AI-based lifestyle and well-being platform that takes care of users in the major areas of everyday health such as nutrition, movement, sleep, stress, and daily habits.

SuperLiving is a wellness app, unlike the rest, which relies heavily on premium subscriptions or product sales. It takes the low-cost learning and habit-forming route. The app consists of short courses and regional language materials, and a 24×7 AI buddy that helps users create routines that are doable and last longer. The report states that the cost of courses varies from ₹99 to ₹250, and the platform does not promote supplements as part of its model.

Earlier funding and traction

Before this round, SuperLiving raised around ₹2 crore from All In Capital in September 2025. That funding came after the startup won an Elevator Pitch event, giving it early backing and visibility.

SuperLiving claims strong early traction outside India’s biggest metro cities. The company said that more than 70% of paying users are coming from tier II towns and beyond, and that this happened just 2.5 months after monetisation began. The data suggests demand for accessible, culturally relevant health guidance is growing in smaller cities, where users often have fewer options for structured wellness support.

What the platform offers

The startup blends AI-based personalization with everyday behavior change tools. The platform includes:

• AI-personalised lifestyle suggestions
• Habit-building nudges and reminders
• Gamified trackers across health goals
• Support areas including nutrition, fitness, mental wellness, and pregnancy

SuperLiving also states that its AI system adapts recommendations based on a user’s routines, constraints, and cultural context. It reportedly analyzes over 115 lifestyle parameters to personalize the guidance users receive.

How the new funding will be used

SuperLiving said the fresh capital will be used to:

• Enhance product features
• Expand vernacular and culturally relevant content
• Strengthen its AI companion
• Scale distribution across tier II and tier III cities

The company’s larger target audience is Indian households in the 25–55 age group, focusing on mass adoption through affordability and local relevance rather than elite, urban-only wellness positioning.

In short: SuperLiving is using this $2 million raise to expand a low-cost, AI-led preventive health platform built for everyday Indians, especially in fast-growing non-metro markets.